The Institute for Advertising Ethics (IAE), a program administrated by the American Advertising Federation (AAF) in partnership with the Donald W. Reynolds Journalism Institute (RJI) and the Missouri School of Journalism, published online last week “Principles and Practices for Advertising.”
The intent of the principles is to inspire all industry professionals to practice the highest personal and professional ethics in the development and dissemination of advertising to consumers. Accompanying the eight principles is extensive commentary to define and illustrate the principles with online links to industry, government and association websites.
Weitere Informationen finden sich hier :
http://www.aaf.org/default.asp?id=1237
„PRINCIPLES AND PRACTICES“ als kommentiertes PDF : zum download
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